{
  "docId": "019dd923-5f69-752d-a9b5-63e2a30310d1",
  "docSlug": "Drq7TDoZWBttjt3dW79I",
  "documentTitle": "Check out the 12-slide pitch deck LottieLab;; a startup banking on the death of GIFs;; used to raise $4 million in fresh funds.",
  "authorId": "Pitchdecks",
  "authorName": "LottieLab",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 12,
  "pageCount": 12,
  "prevPage": 11,
  "nextPage": null,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-63e2a30310d1/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-63e2a30310d1",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-63e2a30310d1.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-63e2a30310d1#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.18,
        "x": 0.02,
        "y": 0.4
      },
      "kind": "list",
      "text": "Community Building: We plan on continuing to interact with our core community and develop these into more user champions and advocates.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e07aa1a-fb16-4e29-9269-e45bee2125ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.18,
        "x": 0.62,
        "y": 0.4
      },
      "kind": "list",
      "text": "Education and Content: As more people still need to be educated on the possibilities and ease of creating product animations, we plan on being thought leaders on the topic.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52e00743-d7cb-437c-b8e8-2ddc9366fdec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.18,
        "x": 0.82,
        "y": 0.4
      },
      "kind": "list",
      "text": "Asset-driven network effects: As more people use our product to create animation assets, these become potential templates for new users to get started quickly.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ca0203a-77d8-4ab0-9af1-8de371d25575",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.18,
        "x": 0.42,
        "y": 0.4
      },
      "kind": "list",
      "text": "3rd party Integrations: As the output of our product (animations) can be used on multiple platforms like Webflow, Framer, Elementor etc, we plan on making it easy for users of these tools.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc512a68-358f-44fb-9d22-4b9d91497e5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.18,
        "x": 0.22,
        "y": 0.4
      },
      "kind": "list",
      "text": "Land and Expand: Free tiers, team invites and template usage. We are leveraging land and expand strategies across the product to drive growth.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f890fb82-0c9a-4c4d-ac6f-116ff7d12be4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.86,
        "x": 0.07,
        "y": 0.14
      },
      "kind": "title",
      "text": "So, our GTM is simply all about connecting more with our community",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f32668c7-f747-422d-a659-94ad55f4f8bf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 12,
      "beatId": "f9442313-4402-4a7b-b246-50ea99c844c8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "The Ask",
      "beatSlug": "sequoia-pitch-the-ask",
      "evidence": "Go-to-market slide",
      "position": 6,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}