{
  "docId": "019dd923-5f69-752d-a9b5-5ee00c913984",
  "docSlug": "DsxjMGCmnqpmAmHGWjWt",
  "documentTitle": "We got a look at the pitch decks that buzzy $40 million startup HealthJoy used to snag early investors and then execute a huge strategic shift",
  "authorId": "Pitchdecks",
  "authorName": "HealthJoy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 16,
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  "nextPage": 17,
  "slideType": "traction",
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  "density": "balanced",
  "nDataPoints": 30,
  "notes": "The slide presents a comprehensive list of KPIs categorized by product function.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-5ee00c913984/16",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984#slide-16",
  "components": [
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      },
      "kind": "list",
      "text": "Users, Sessions, Mobile operating systems, Medical database, Activations, Concierge, Appointments, Rx optimizations, Telemedicine, Call volume",
      "attrs": null,
      "subkind": "bullet",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "30-day active users: 1,237",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "kind": "title",
      "text": "Product engagement",
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      "beatId": "594b1cf6-512b-45c4-8e50-b8682b365210",
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      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
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      "evidence": "Slides 8-19 present HealthJoy's solution, product demo, business model, and traction.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence & Proof",
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      "evidence": "Slides 10 and 16 provide a customer success story and product engagement metrics.",
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      "confidence": 0.8,
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  ],
  "loops": [
    {
      "to": 19,
      "from": 8,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4bdd5599-c0ed-4ded-b9d9-7c842978461d",
      "evidence": "Slides 8-19 present HealthJoy's solution and approach, which is centered around making healthcare simple and accessible.",
      "position": 1,
      "objective": "Why does HealthJoy's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}