{
  "docId": "019dd923-5f69-752d-a9b5-5ee00c913984",
  "docSlug": "DsxjMGCmnqpmAmHGWjWt",
  "documentTitle": "We got a look at the pitch decks that buzzy $40 million startup HealthJoy used to snag early investors and then execute a huge strategic shift",
  "authorId": "Pitchdecks",
  "authorName": "HealthJoy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.416,
  "pageNumber": 15,
  "pageCount": 19,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "team_bio",
  "function": "other",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "headshot",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-5ee00c913984/15",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.1,
        "x": 0.66,
        "y": 0.185
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c925fc7-b311-4077-9695-fbf6783a6e4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.1,
        "x": 0.22,
        "y": 0.185
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94a7d182-7fa6-46ad-bfa6-9b2c2f428be9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.55,
        "y": 0.62
      },
      "kind": "list",
      "text": "OpenInstall acq by AVG\nM&A Investment Banker with 50+ transactions\nVanderbilt University",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12a303d4-f9f5-4da4-b249-e126b6e7d0e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.13,
        "y": 0.62
      },
      "kind": "list",
      "text": "OpenInstall acq by AVG\nFreeCause acq by Rakuten\nMIT (BS) Mechanical Engineering",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "251ecd42-c08f-470d-9fc1-c8ba9cb36084",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.6,
        "y": 0.34
      },
      "kind": "paragraph",
      "text": "Doug Morse-Schindler\nCo-founder, President & COO\nTech operations and sales with one successful exit",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81ece0eb-658b-4c5d-8fb1-77a2a859418c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.18,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Justin Holland\nCo-founder and CEO\nSerial entrepreneur with three successful exits",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4aae0d8-69ce-42d6-8909-936b2e54eeae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.08,
        "y": 0.11
      },
      "kind": "title",
      "text": "Exec team: technology, healthcare, and data experts",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f289131-3605-46cf-8765-79f6981fe9ab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 8,
      "beatId": "594b1cf6-512b-45c4-8e50-b8682b365210",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 8-19 present HealthJoy's solution, product demo, business model, and traction.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 16,
      "from": 10,
      "beatId": "320aaf56-2141-48b4-9105-3dec056584a1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 10 and 16 provide a customer success story and product engagement metrics.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 8,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4bdd5599-c0ed-4ded-b9d9-7c842978461d",
      "evidence": "Slides 8-19 present HealthJoy's solution and approach, which is centered around making healthcare simple and accessible.",
      "position": 1,
      "objective": "Why does HealthJoy's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}