{
  "docId": "019dd923-5f69-752d-a9b5-5ee00c913984",
  "docSlug": "DsxjMGCmnqpmAmHGWjWt",
  "documentTitle": "We got a look at the pitch decks that buzzy $40 million startup HealthJoy used to snag early investors and then execute a huge strategic shift",
  "authorId": "Pitchdecks",
  "authorName": "HealthJoy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.416,
  "pageNumber": 13,
  "pageCount": 19,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "Uses a hub-and-spoke metaphor for revenue streams.",
  "elementsJson": [
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  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-5ee00c913984/13",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984#slide-13",
  "components": [
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      "bbox": {
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      },
      "kind": "list",
      "text": "User acquisition cost: Partner revenue share vs. Direct to consumer one-time cost",
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      },
      "kind": "list",
      "text": "Current revenue streams (hub): Subscriptions ($10-$400), Telemedicine ($40)",
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      "subkind": "bullet",
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      "bbox": {
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      },
      "kind": "list",
      "text": "Future revenue streams (spokes): Referral-based revenue, Products (Insurance $2-$100, Rx $3), Services (Procedural, Diagnostic, Clinical, Preventative, Advocacy)",
      "attrs": null,
      "subkind": "bullet",
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      "bbox": {
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      "kind": "title",
      "text": "How we make money",
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      "subkind": "headline",
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "769860ca-63a1-40b7-9083-2545401f063b",
      "evidence": "Explicitly mentions 'hub' and 'spokes' in revenue stream categorization.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 19,
      "from": 8,
      "beatId": "594b1cf6-512b-45c4-8e50-b8682b365210",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 8-19 present HealthJoy's solution, product demo, business model, and traction.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 16,
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 10 and 16 provide a customer success story and product engagement metrics.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  ],
  "loops": [
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      "to": 19,
      "from": 8,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4bdd5599-c0ed-4ded-b9d9-7c842978461d",
      "evidence": "Slides 8-19 present HealthJoy's solution and approach, which is centered around making healthcare simple and accessible.",
      "position": 1,
      "objective": "Why does HealthJoy's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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}