{
  "docId": "019dd923-5f69-752d-a9b5-5ee00c913984",
  "docSlug": "DsxjMGCmnqpmAmHGWjWt",
  "documentTitle": "We got a look at the pitch decks that buzzy $40 million startup HealthJoy used to snag early investors and then execute a huge strategic shift",
  "authorId": "Pitchdecks",
  "authorName": "HealthJoy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.416,
  "pageNumber": 12,
  "pageCount": 19,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The diagram uses a 4-circle Venn structure to illustrate market positioning and competitive differentiation.",
  "elementsJson": [
    "venn_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-5ee00c913984/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "framework",
      "text": "Venn diagram showing market segments and competitor positioning",
      "attrs": null,
      "subkind": "instance",
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      "componentId": "524b5008-f21e-4a90-ae1e-afb27a76de40",
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    {
      "bbox": {
        "h": 0.05,
        "w": 0.84,
        "x": 0.08,
        "y": 0.1
      },
      "kind": "title",
      "text": "We are building the most innovative product in the industry",
      "attrs": null,
      "subkind": "headline",
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      "componentId": "ab61bab7-4b0c-4f0e-b324-240abef4c28d",
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  "metrics": [],
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  "frameworks": [
    {
      "name": "venn",
      "slug": null,
      "matchId": "990eba95-6864-4848-b7f9-0fff9294081c",
      "evidence": "Four overlapping circles used to categorize market segments and position the company at the center.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 19,
      "from": 8,
      "beatId": "594b1cf6-512b-45c4-8e50-b8682b365210",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 8-19 present HealthJoy's solution, product demo, business model, and traction.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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      "beatId": "b2550ade-9461-41f6-b7be-b38f20b3a9f5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Slides 8-12 outline HealthJoy's solution and approach to making healthcare simple.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 16,
      "from": 10,
      "beatId": "320aaf56-2141-48b4-9105-3dec056584a1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 10 and 16 provide a customer success story and product engagement metrics.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 8,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4bdd5599-c0ed-4ded-b9d9-7c842978461d",
      "evidence": "Slides 8-19 present HealthJoy's solution and approach, which is centered around making healthcare simple and accessible.",
      "position": 1,
      "objective": "Why does HealthJoy's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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  "locked": true
}