{
  "docId": "019dd923-5f69-752d-a9b5-5ee00c913984",
  "docSlug": "DsxjMGCmnqpmAmHGWjWt",
  "documentTitle": "We got a look at the pitch decks that buzzy $40 million startup HealthJoy used to snag early investors and then execute a huge strategic shift",
  "authorId": "Pitchdecks",
  "authorName": "HealthJoy",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 11,
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  "slideType": "business_model",
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  "density": "sparse",
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  "notes": "The diagram uses a central 'hub' (HealthJoy) with arrows indicating bidirectional or unidirectional flow from partners/consumers and to products/services.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b5-5ee00c913984/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-5ee00c913984#slide-11",
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      "kind": "diagram",
      "text": "HealthJoy Hub and Spoke Model",
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      "text": "Referral feedback channel",
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      "kind": "title",
      "text": "Our business model: hub and spoke",
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  "metrics": [],
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  "frameworks": [
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      "name": "hub-spoke",
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      "matchId": "609e0e25-c581-4e5f-9f80-85eddf4259e3",
      "evidence": "The slide explicitly labels the model as 'hub and spoke' and uses a central hub icon with radiating connections.",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 8-19 present HealthJoy's solution, product demo, business model, and traction.",
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      "beatName": "Solution Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Slides 8-12 outline HealthJoy's solution and approach to making healthcare simple.",
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      "beatName": "Evidence & Proof",
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      "evidence": "Slides 10 and 16 provide a customer success story and product engagement metrics.",
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      "evidence": "Slides 8-19 present HealthJoy's solution and approach, which is centered around making healthcare simple and accessible.",
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      "objective": "Why does HealthJoy's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}