{
  "docId": "019dd923-5f69-752d-a9b5-591ea51b17e2",
  "docSlug": "Dm9dA4AJ7Gy1IzJuVmO1",
  "documentTitle": "See the 26-page pitch deck Kasa Living used to raise $30 million while other short-term rental startups were folding",
  "authorId": "Pitchdecks",
  "authorName": "Kasa",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 26,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "action_title",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-591ea51b17e2/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-591ea51b17e2",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-591ea51b17e2.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-591ea51b17e2#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "+20-50% increase in NOI",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9fd8-a1a5d5abb30c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.41,
        "x": 0.52,
        "y": 0.3
      },
      "kind": "list",
      "text": "... that property owners love: Aligned partnership model; Proprietary guest screening; Hassle-free operations; Increased operating income",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84420e6a-0838-42e2-9c74-728a02b0b8b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.43,
        "x": 0.07,
        "y": 0.3
      },
      "kind": "list",
      "text": "An elevated approach to accommodations... Fully-furnished apartments operated as upscale hotel-inspired units; Seamless, tech-enabled contactless arrival and departure procedures; 24/7 customer service; >95% 4 and 5 star ratings",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5c8d843-be4d-4f0e-8785-a6fdcd0c392c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.37,
        "x": 0.54,
        "y": 0.8
      },
      "kind": "metric",
      "text": "+20-50% increase in NOI",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6074c934-dee9-4443-abec-705a1c7c4363",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "NOI: +20-50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d67-7119-9fd8-a7a7256bc210",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.86,
        "x": 0.07,
        "y": 0.13
      },
      "kind": "title",
      "text": "Kasa is the best of both worlds: professionally managed accommodations, designed with property owners in mind",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af06b1c9-36c6-4084-a3f8-87980a015b80",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "b388ca94-d06e-48a0-a32c-b856c768485e",
      "evidence": "The slide contrasts the guest experience with the owner experience to build a comprehensive value proposition.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 5,
      "beatId": "1369735a-a9ac-4c8b-af31-4713357a4765",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 5-10 present the solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2f49dc52-2c0b-414b-a8ab-a32d1ebcc3e1",
      "evidence": "Slides 5-10 present Kasa's solution and benefits",
      "position": 1,
      "objective": "Present Kasa's value proposition",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}