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      "text": "Small rooms (~325 sq ft) with no kitchen or living space. Not always where you need them. Restricted to business districts in larger cities. Demand / zoning in a location must be for 150+ rooms to make the economics work. Expensive! High (fixed) cost structure necessitates high prices & high break-even occupancies. Hard to adapt. Brand standards, existing physical footprint, dated technology make them hard to adapt.",
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