{
  "docId": "019dd923-5f69-752d-a9b5-45ddc84fa9e4",
  "docSlug": "DKLV5BpYxpnQNScT8JKe",
  "documentTitle": "A former IBM manager used this 12-slide pitch deck to raise $25 million for his no-code marketing startup Knak",
  "authorId": "Pitchdecks",
  "authorName": "Knak",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.8,
  "pageNumber": 9,
  "pageCount": 12,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-45ddc84fa9e4/9",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-45ddc84fa9e4",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-45ddc84fa9e4.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-45ddc84fa9e4#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.52,
        "y": 0.35
      },
      "kind": "list",
      "text": "Marketing needs to be the most agile department\nWe've achieved product-market fit and have reliable data\nWe know where spending the money will make the most impact",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51f37c01-b2ef-4b2c-bfc6-4821bb33d4da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "list",
      "text": "Agencies are too expensive and too slow to market\nCovid has made collaborating with remote teams critical\nEnterprise tools are too complex and burdensome to use",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71a8d9f0-721f-48d7-a5f7-21f4ece63efe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.27,
        "x": 0.06,
        "y": 0.06
      },
      "kind": "title",
      "text": "Why now?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a5e09a8-9138-4053-be01-e1d0cbaa6eb0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5899ccd5-a8e7-408d-92b3-e32809288361",
      "evidence": "The slide presents a problem (agencies are too expensive and too slow to market), and agitates it (Covid has made collaborating with remote teams critical), before suggesting a solution.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "036da339-a595-47d7-8cf6-0376728cf395",
      "evidence": "Why now? slide",
      "position": 0,
      "objective": "Why now?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}