{
  "docId": "019dd923-5f69-752d-a9b5-33578f194409",
  "docSlug": "BectTEATmSzfoy71HVsh",
  "documentTitle": "Check out the pitch deck the e-commerce company VTEX used to get a $140 million funding round led by SoftBank",
  "authorId": "Pitchdecks",
  "authorName": "VTEX",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 24,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "Includes definitions for ARR, SSS, and NDR on the right side.",
  "elementsJson": [
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-33578f194409/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-33578f194409",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-33578f194409.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-33578f194409#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Annual Recurring Revenue (ARR): Due to seasonality and our revenue model, ARR is defined as expected next twelve months' revenue from existing live customers.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba5c-4d9bf9f904c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.49,
        "y": 0.49
      },
      "kind": "metric",
      "text": "3.8B GMV B2C (LTM in USD)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "095a5daf-28c4-4850-a926-8683a267dc1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.27,
        "y": 0.7
      },
      "kind": "metric",
      "text": "7.8% ARR Churn Rate (LTM)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3da9dd8c-8d3b-4b1b-a9cc-ef89211ffe20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.49,
        "y": 0.7
      },
      "kind": "metric",
      "text": "112% NDR YoY (2019 YTD)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4162fc5c-5687-44bc-b734-bf23d6f72c4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.043,
        "y": 0.49
      },
      "kind": "metric",
      "text": "44% Growth (Last 6 years)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "515b1562-d278-493c-b435-922528407ee7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.043,
        "y": 0.29
      },
      "kind": "metric",
      "text": "75% Gross margin (2019E)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "802c8030-a8a5-4790-98e1-b1b4b32c7726",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.27,
        "y": 0.49
      },
      "kind": "metric",
      "text": "21% SSS (2019 YTD)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83f671b8-fdaa-43f9-88e7-a767555d5037",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.043,
        "y": 0.7
      },
      "kind": "metric",
      "text": "66MM ARR (July 2019 in USD)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbcaaea4-f645-4a79-aa5b-c72ac6da9ee1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARR: 66MM",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba5c-51d8edf46ec3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.23,
        "x": 0.72,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "Annual Recurring Revenue (ARR): Due to seasonality and our revenue model, ARR is defined as expected next twelve months' revenue from existing live customers. Same Store Sales (SSS): YoY growth of existing live customers versus results from same existing live customers in prior period. Net Dollar Retention (NDR): Recurrent revenue growth rate from existing customers, net of gross churn ARR Churn Rate: Annual gross churn rate in revenue.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8481f134-c729-4997-9197-94280bedf6e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.043,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "USDBRL @3.7 constant",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95e8d4e6-e1ea-45b6-81d0-a288289b6804",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.18,
        "x": 0.043,
        "y": 0.13
      },
      "kind": "title",
      "text": "Global Awareness",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9bc573e-3b4b-441c-be03-66d68a64c444",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "bc2d1eee-3d48-4eef-8169-551b58b24519",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Humble Origins",
      "beatSlug": "rags-to-riches-humble-origins",
      "evidence": "The deck starts with an introduction to VTEX and its founders",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}