{
  "docId": "019dd923-5f69-752d-a9b5-2f66c1a46b39",
  "docSlug": "D56olOj9mgaqcnvXVMUz",
  "documentTitle": "We got an exclusive look at the presentation two ex-Aetna execs used to raise $40 million for a new healthcare AI startup",
  "authorId": "Pitchdecks",
  "authorName": "Well",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 6,
  "pageCount": 11,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "analogy",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Uses a 'comparison-frame' to establish credibility by association with successful consumer tech giants.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "logo_grid",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-2f66c1a46b39/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-2f66c1a46b39",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-2f66c1a46b39.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-2f66c1a46b39#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our approach applies the personalized, ultra-convenient experiences of the most disruptive consumer companies to the health of individual members.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d66-7639-a077-bb193eef3df6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.95,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "framework",
      "text": "Comparison of consumer tech giants to Well's health platform",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cf06bae-4440-4023-9f13-bf70da5e6319",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "image",
      "text": "Netflix, Amazon, Spotify, Well logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b19c4c0a-b1b3-45dc-8e48-fa4e4311b46e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "list",
      "text": "Novelty and variety, High velocity engagement, Micro-dosing, AI-scored potential, Continuous test-and-learn, Low-friction design, Lifecycle management, Evidence-based support",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf39ef18-4797-46bd-af92-99c8a8af5a96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.03,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "Our approach applies the personalized, ultra-convenient experiences of the most disruptive consumer companies to the health of individual members",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "619f75cf-75b9-46ac-a6f5-69370f55fb7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.63
      },
      "kind": "title",
      "text": "Consumer-Centric Principles Delivered in a Seamless, Multi-Channel Experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84de6def-d1b5-4c89-972e-cb755e9d8a5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.5,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Consumer-Grade Health Experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8edebcf-2629-41a1-b031-c00637a14719",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Consumer Experience Layer",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b8aeffc-480b-42d6-8534-2cda07e2b20c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "8b0f8fd3-0473-4943-a42f-e44e54b35505",
      "evidence": "Comparison of consumer tech giants to Well's health platform",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "f3400349-98b7-4fae-9577-ccb63171f8a4",
      "evidence": "Uses established consumer brands to frame the value proposition of the health platform.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "b1f3459f-2e50-4ddd-8ed6-63173f245d07",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck highlights the benefits of the solution, creating a desire for it.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}