{
  "docId": "019dd923-5f69-752d-a9b5-0f496521c05e",
  "docSlug": "CnWxVTfVDyYVWedczhDm",
  "documentTitle": "Check out the pitch deck that AI sports app Mustard used to raise $1.7 million to bring elite-level baseball pitching coaching to school kids",
  "authorId": "Pitchdecks",
  "authorName": "Mustard",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 7,
  "pageCount": 14,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide highlights the B2B2C business model by targeting coaching organizations to reach athletes.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-0f496521c05e/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-0f496521c05e",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-0f496521c05e.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-0f496521c05e#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Because Mustard makes coaches better and their lives easier, it will get into athletes’ hands faster.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d66-7639-a071-3b47b3e0eb82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.65,
        "y": 0.48
      },
      "kind": "image",
      "text": "High School + Club + Academy",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0eba950f-f4a9-4ba7-b2fd-46b525654bdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.08,
        "y": 0.48
      },
      "kind": "image",
      "text": "Professional",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39bdf748-db8d-4c49-ba75-49bc9d0daef2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.35,
        "y": 0.48
      },
      "kind": "image",
      "text": "NCAA",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e247f19b-4a74-4da1-8f06-285e6b369c8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Sports teams and leagues at all levels use the Mustard secret sauce to analyze motion analysis data, based on 40 years of data captured by Tom House, more accurately and faster than ever before with actionable insights for training, scouting, injury prevention. Applicable for all rotational sports, at all levels of the game. Because Mustard makes coaches better and their lives easier, it will get into athletes’ hands faster. Data licensing to organizations will eventually be available, and make voluminous data from technologies like Hawk-eye Innovations more actionable and insightful.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52fefc61-15fe-4b62-8518-70d963ae3308",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "3. HELPING COACHES BE THEIR BEST (B2B2C)",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1238c304-ed7d-4c7c-a13e-695defb09794",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "MUSTARD SUITE OF SOLUTIONS - FOR COACHING ORGANIZATIONS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43cb07d4-b3b0-4462-bdd7-1bc6cff49429",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Deploy / Reshape / Invent (BCG)",
      "slug": "bcg-deploy-reshape-invent",
      "agent": null,
      "layer": "slide",
      "matchId": "a92f8e9c-47c9-4272-96e8-1f9c97622b27",
      "evidence": "The slide mentions 'Mustard secret sauce' and 'coaching organizations,' which could be related to the BCG framework.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "753fdf1f-a6c4-459a-b8cd-24eee83513a9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 4-7, showcasing the product demo and suite of solutions",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "d36a9056-1b29-4074-8bd3-127bae956344",
      "evidence": "The problem statement and solution presentation suggest an understanding of the customer's voice",
      "position": 0,
      "objective": "To understand the needs of school kids and coaches",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    },
    {
      "to": 7,
      "from": 4,
      "name": "Analogy",
      "slug": "08-analogy",
      "bestFor": "Complex concepts, new markets, technical explanations for non-experts",
      "matchId": "59d434ab-6ee9-4f84-8dc1-a65442fd246c",
      "evidence": "The product demo and solution presentation use analogies to explain the technology",
      "position": 1,
      "objective": "To explain the adaptive technology",
      "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight",
      "confidence": 0.5,
      "description": "Explain the unfamiliar through a well-understood parallel domain"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}