{
  "docId": "019dd923-5f69-752d-a9b5-0f496521c05e",
  "docSlug": "CnWxVTfVDyYVWedczhDm",
  "documentTitle": "Check out the pitch deck that AI sports app Mustard used to raise $1.7 million to bring elite-level baseball pitching coaching to school kids",
  "authorId": "Pitchdecks",
  "authorName": "Mustard",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 3,
  "pageCount": 14,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Includes a quote from Tom House to establish authority.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "quote_block",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-0f496521c05e/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-0f496521c05e",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-0f496521c05e.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-0f496521c05e#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "FAMILIES OVERPAY FOR SUBPAR COACHING AND INFORMATION",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d66-7639-a070-fc79d1a0129e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.5,
        "y": 0.1
      },
      "kind": "metric",
      "text": "$6,000 Annual Spend per Family",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1160a94e-3fce-4288-a115-09b14974adae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.5,
        "y": 0.5
      },
      "kind": "metric",
      "text": "70% Drop Out of Organized Sports by Age 13",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "205f2778-227b-41cd-8f21-e405fbf53de6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.5,
        "y": 0.3
      },
      "kind": "metric",
      "text": "<33% Very Few Coaches Qualified",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dc2d08f-0df7-4f24-abad-9a914b389d75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual Spend per Family: $6,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d66-7639-a071-04c1336f5c40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.37
      },
      "kind": "paragraph",
      "text": "Too many kids miss out on the power of play, and the many physical and mental benefits of sports.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf8d24b0-3a81-456b-af2c-9b012f04b5ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "Youth sports have become big business and are very expensive, with families spending exorbitant percentages of their disposable income on coaching, travel, equipment and access to field space.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc255507-e270-4016-90e3-5f79ba3835ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "quote",
      "text": "“Sports are games of failure, coached by negative people, in a misinformation environment,” famed NFL QB and MLB pitching coach Tom House.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fd20aaa-c597-4c07-afce-66cf51c749bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Sports are games of failure, coached by negative people, in a misinformation environment, famed NFL QB and MLB pitching coach Tom House.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-9d66-7639-a071-016effd7b345",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Sources: Cost of Youth Sports, Mass Mutual; Underqualified coaches, Aspen Institute; Youth Sports Drop out Rates, National Alliance for Youth Sports",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31a16e3a-6d2f-43ed-9ae5-8c54d067b89d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.4,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "FAMILIES OVERPAY FOR SUBPAR COACHING AND INFORMATION",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0b88a3e-35db-43b0-9041-9af217184965",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "PROBLEM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aeabc42e-3ad3-4c58-87a4-6413ebef3754",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "1089310f-a26b-4c34-8ac6-543513b6aaf6",
      "evidence": "The slide includes a clear problem statement, sources, and statistics, indicating a structured approach to presenting a problem.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "51f29d8b-9369-4a99-acf6-21b1feee83d1",
      "evidence": "Quote from Tom House used to validate the problem statement.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "a24a65b5-d830-451b-8046-e63c8466602f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is clearly presented on page 3",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "d36a9056-1b29-4074-8bd3-127bae956344",
      "evidence": "The problem statement and solution presentation suggest an understanding of the customer's voice",
      "position": 0,
      "objective": "To understand the needs of school kids and coaches",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}