{
  "docId": "019dd923-5f69-752d-a9b5-09b6e9cc893d",
  "docSlug": "Ce0ehHhbGwaQNoF3fXZc",
  "documentTitle": "We got an exclusive look at the presentation a Stanford grad is using to make the case for a new kind of healthcare company focused on the LGBTQ community",
  "authorId": "Pitchdecks",
  "authorName": "Included Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.339,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a contrast-pair framework to categorize benefits into 'Soft' and 'Hard' ROI.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "callout_box",
    "photo",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b5-09b6e9cc893d/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b5-09b6e9cc893d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b5-09b6e9cc893d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b5-09b6e9cc893d#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 1,
        "x": 0,
        "y": 0.26
      },
      "kind": "callout",
      "text": "We support your employees so they can be their authentic self everyday",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a63dc853-72f9-45ae-bdf7-d3dc82d0efb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 1,
        "x": 0,
        "y": 0.33
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27877c92-3359-477a-965f-dd317418ab4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.02,
        "y": 0.58
      },
      "kind": "list",
      "text": "Talent Acquisition & Retention; Diversity & Inclusion; Positive PR & Public Image; Create amazing employee experiences",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad57ed56-12db-4839-84b3-79c0536d90e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.43,
        "x": 0.55,
        "y": 0.58
      },
      "kind": "list",
      "text": "Healthier workforce; Reduce unnecessary healthcare costs; Increased Productivity & Presenteeism; LGBTQ inclusive company policies lead to better performance & profitability",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c23a5fae-a450-4de9-b1fe-425b5f0ab119",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "We partner with employers to offer our service as a health benefit to their LGBTQ+ employees.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f762f052-9971-4179-831a-ff27b7b36ea0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our Partners: Employers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca4c6dcf-08a9-45dc-94ce-542353de6db5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.85,
        "y": 0.53
      },
      "kind": "title",
      "text": "HARD ROI",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5597d49e-711d-405a-b88a-7a48bbe16af1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.02,
        "y": 0.53
      },
      "kind": "title",
      "text": "SOFT ROI",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66e87fe6-f331-4eea-9965-bb5e472138e7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "f917b2a3-970b-4a96-a929-d26cdfe2ea7a",
      "evidence": "The slide explicitly contrasts Soft ROI vs Hard ROI benefits.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 4,
      "beatId": "f97c20d9-2856-4e26-9515-30bd4bfd345f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Included Health's services and benefits are presented",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2cf2d532-94a0-4000-8df9-d358c43e419d",
      "evidence": "The deck highlights the negative impacts of poor healthcare for LGBTQ+ employees",
      "position": 0,
      "objective": "What are the consequences of not addressing LGBTQ+ healthcare?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 8,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "9b616968-e662-4460-ac25-508fdd5778ee",
      "evidence": "The deck presents Included Health's services and benefits",
      "position": 1,
      "objective": "How can Included Health support LGBTQ+ employees?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}