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  "docSlug": "CIVrT8s8zZSxdScJD0BG",
  "documentTitle": "We got an exclusive look at the pitch deck will writing startup Farewill used to raise $25 million",
  "authorId": "Pitchdecks",
  "authorName": "Farewill",
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  "sourceTypeSlug": "strategy_consulting",
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  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": "Uses a 'before-after' style comparison of pricing to demonstrate value proposition.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b4-f88048210ae5/15",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-f88048210ae5",
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      "kind": "list",
      "text": "FUNERAL: Uncle passed away; No clear wishes; High st branch quote. Dignity £9,300 vs Farewill £1,150.",
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      "kind": "list",
      "text": "PROBATE: Mother passed away; House and bank accounts; Total estate value 290k. Local Solicitor £5,800 vs Farewill £750.",
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      "kind": "list",
      "text": "WILL: Married couple 41, 45; 3 children; Own a home; First time will writers. Local Solicitor £480 vs Farewill £140.",
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      "kind": "metric",
      "text": "Saving: £5,050",
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      "text": "Saving: £8,150",
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      "text": "Saving: £340",
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      "text": "Customer savings: £8,150",
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      "kind": "title",
      "text": "Meeting the demand for great value & transparent prices",
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