{
  "docId": "019dd923-5f69-752d-a9b4-f88048210ae5",
  "docSlug": "CIVrT8s8zZSxdScJD0BG",
  "documentTitle": "We got an exclusive look at the pitch deck will writing startup Farewill used to raise $25 million",
  "authorId": "Pitchdecks",
  "authorName": "Farewill",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 27,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "segmentation",
  "function": "audience-segmentation",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "The slide uses a circular layout to highlight key metrics about the target audience's pain points and preferences.",
  "elementsJson": [
    "action_title",
    "big_number",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-f88048210ae5/14",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-f88048210ae5",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-f88048210ae5.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-f88048210ae5#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Making wills for themselves, doing probate and funerals for their parents.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d65-7561-9ac7-3fd0fb612f3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.75,
        "y": 0.25
      },
      "kind": "metric",
      "text": "7 out of 10 Open to using online services",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "296f894f-e16e-42c5-a7ac-516fca10e87f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.75,
        "y": 0.6
      },
      "kind": "metric",
      "text": "9 out of 10 Think lawyers overcharge",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "620f11bc-102d-4218-8ef2-c7ecf4ece1d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.55,
        "y": 0.6
      },
      "kind": "metric",
      "text": "9 out of 10 Want a 'non-traditional' funeral",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aef3ada5-6cd7-4b20-84ba-986848fc7782",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "metric",
      "text": "6 out of 10 Find lawyers intimidating",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c30051ba-6052-4dc6-ba45-dda1cd988eae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.2,
        "y": 0.3
      },
      "kind": "metric",
      "text": "40-65 years old",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8eeb5be-0ef8-40b8-9f18-071cc1ca363f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Target demographic age: 40-65",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d65-7561-9ac7-411f517a0e3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.2,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "The 'middle-aged' account for 70% of the entire market: Making wills for themselves, doing probate and funerals for their parents.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "259c56c1-e489-4de5-97da-c1c0b6756b7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.25,
        "y": 0.08
      },
      "kind": "title",
      "text": "We've focused on the demographic that needs us most",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06988ca1-9940-436a-a05f-5871c0323f09",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "c05b55c5-42e8-4f05-a430-b4a66bece9c0",
      "evidence": "The slide explicitly defines a target demographic and provides supporting data points for their specific needs.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 27,
      "from": 7,
      "beatId": "461b0ac4-d2b9-4b16-81e1-e93f71a15d3b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck presents Farewill's solution and growth potential",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}