{
  "docId": "019dd923-5f69-752d-a9b4-f76c4f94f682",
  "docSlug": "CRNYt1vVnknX65LT5pF0",
  "documentTitle": "We got an exclusive look at the pitch deck ecommerce platform Fabric used to raise $9.5 million in funding. The cofounder and CEO break it down and give their advice for entrepreneurs to perfect their pitch.",
  "authorId": "Pitchdecks",
  "authorName": "Fabric",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 2,
  "pageCount": 14,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "team_bio",
  "function": "other",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Includes a large photo of the CEO on stage at a Staples event to establish credibility.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "headshot",
    "logo_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-f76c4f94f682/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-f76c4f94f682",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-f76c4f94f682.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-f76c4f94f682#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.07,
        "x": 0.06,
        "y": 0.74
      },
      "kind": "image",
      "text": "Luke Shardlow",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82c87dbb-f14b-4953-bbc5-99b73e2fe015",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.07,
        "x": 0.06,
        "y": 0.58
      },
      "kind": "image",
      "text": "Ryan Bartley",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad962a55-8138-4ad2-adb5-f090f12233ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.07,
        "x": 0.06,
        "y": 0.41
      },
      "kind": "image",
      "text": "Faisal Masud",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c64aa0ed-386c-4673-8644-95fd229c0b55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.1,
        "x": 0.45,
        "y": 0.44
      },
      "kind": "image",
      "text": "Company logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "383bbd9b-3324-4fdb-b7a5-ed6be2cf5157",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.4,
        "x": 0.6,
        "y": 0
      },
      "kind": "image",
      "text": "CEO on stage",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "814a4a2d-9b1f-4db4-be12-b1dfcbb751e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "title",
      "text": "Founded by leading eCommerce execs",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3136026-1926-4a8c-b3ff-a59e8f0b0eb7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 1,
      "beatId": "b5c3796f-d72e-44c9-b835-92600172270f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Setup",
      "beatSlug": "setup",
      "evidence": "Slides 1-4 introduce the company, team, and momentum",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}