{
  "docId": "019dd923-5f69-752d-a9b4-edda0fbab7e2",
  "docSlug": "C4xaSzHjNF8ugcfULX9I",
  "documentTitle": "Employee management firm Pathlight used this pitch deck to raise $25 million in a round led by Insight Partners",
  "authorId": "Pitchdecks",
  "authorName": "Pathlight",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 18,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Uses a three-column layout to present the 'Why Now' thesis.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "process_diagram",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-edda0fbab7e2/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-edda0fbab7e2",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-edda0fbab7e2.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-edda0fbab7e2#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The rise of software makes it possible; the evolving nature of work makes it probable",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d65-7561-9abf-a32a73cf4354",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.38,
        "y": 0.4
      },
      "kind": "diagram",
      "text": "Management cycle: Measure, Analyze, Prioritize, Coach, Follow up",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dc6be3e-e2ea-44fa-b3a5-bc4af1bcfc17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.06,
        "y": 0.395
      },
      "kind": "image",
      "text": "Collection of SaaS logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8249695-ee84-48d9-920c-f001cae62fd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.7,
        "y": 0.4
      },
      "kind": "image",
      "text": "CNBC article screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f85fbfbb-4f0c-4dd5-9387-25f2fcf6ace3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.38,
        "y": 0.66
      },
      "kind": "list",
      "text": "Management is standardizing: KPIs and management methods are being standardized across all data-driven roles.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a135479d-782e-4ebe-bf91-aa5a8f9471af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.66
      },
      "kind": "list",
      "text": "There's enough data: Everything is instrumented. Data is getting more abundant, structured, and accessible each day.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a192e883-5d07-42bd-9706-5878bb397bf7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.7,
        "y": 0.66
      },
      "kind": "list",
      "text": "The world is changing: Companies are desperately searching for ways to manage distributed teams and new generations.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb4a35fb-fb02-4c97-a8af-df1443f47599",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Vast migration of over 14 million Americans coming due to rise in remote work, study shows (CNBC)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-9d65-7561-9abf-a46ca449f756",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "title",
      "text": "The rise of software makes it possible; the evolving nature of work makes it probable",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4743768d-308e-4621-8203-2a07f3ecc2e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "The conditions now exist for a platform to transform management",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d5c95ae-c2bf-4e48-8c6b-86120ab21a75",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e8b2c473-df19-4ee5-b4bb-61cf764a8219",
      "evidence": "The world is changing: Companies are desperately searching for ways to manage distributed teams and new generations.",
      "confidence": 0.6
    },
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "651518fb-60f6-4450-b340-b490ad7e13e4",
      "evidence": "The conditions now exist for a platform to transform management",
      "confidence": 0.5
    },
    {
      "name": "Three-Act Structure",
      "slug": "three-act-structure",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "693825f8-533b-4068-aa04-13fb41de4dd7",
      "evidence": "The rise of software makes it possible; the evolving nature of work makes it probable",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "why-now",
      "slug": null,
      "matchId": "ddee0f29-3faf-481a-966a-d34ed8d807eb",
      "evidence": "Three-pillar argument for market timing",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 5,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3fca2619-311e-48b3-ba45-aee06f82464a",
      "evidence": "The rise of software makes it possible; the evolving nature of work makes it probable",
      "position": 1,
      "objective": "Why now?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}