{
  "docId": "019dd923-5f69-752d-a9b4-eb6964dfcbde",
  "docSlug": "CGEhYhMlh1DG9pz2SDnJ",
  "documentTitle": "Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working",
  "authorId": "Pitchdecks",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 9,
  "pageCount": 10,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-eb6964dfcbde/9",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-eb6964dfcbde",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-eb6964dfcbde.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-eb6964dfcbde#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.2,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "Jenna Clark, Head of Measurement & Insights, Google Communications",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a74bb4d-ff8b-4f3f-b82b-4ce5aa174591",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.68,
        "x": 0.16,
        "y": 0.35
      },
      "kind": "quote",
      "text": "We need platforms like Memo that have real metrics, straight from publications — tools that help give a more holistic view of the PR landscape.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0497b16b-d73c-436c-ad30-df812b38a74c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "We need platforms like Memo that have real metrics, straight from publications — tools that help give a more holistic view of the PR landscape. — Jenna Clark, Head of Measurement & Insights, Google Communications",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-9d65-7561-9ac4-a55db22bd127",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 7,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "b84a71de-b07b-4bfa-b5c9-5b8f73afc144",
      "evidence": "Slides 7-9 present testimonials and case studies for Memo's effectiveness.",
      "position": 1,
      "objective": "How can Memo help PR teams prove their value and defend their budgets?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}