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  "documentTitle": "Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working",
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      "text": "With Memo, PR teams can finally prove their value and defend their budgets while improving their strategy.",
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      "text": "Allbirds: Before Memo, Allbirds struggled to translate PR outcomes into hard numbers for Marketing stakeholders. Today, Memo data is fed into Allbirds' marketing mix model, finally putting the team's earned-media measurement on par with paid-media.",
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      "text": "J&J: When Covid vaccines hit the market, J&J had a barrage of press but no way to know what news was resonating with the public. Now J&J benchmarks readership against competitors like Moderna and Pfizer to spot high-performing publications and narratives.",
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      "text": "Google: Google knew which columnists wrote about tech, but existing tools couldn't measure who had the most influence. With Memo, Google is identifying the columnists who drive engagement on tech coverage to prioritize their Media Relations team's outreach.",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck implies that not being able to measure PR effectiveness has significant costs, such as wasted budgets and poor strategy.",
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      "evidence": "Slides 7-9 present testimonials and case studies for Memo's effectiveness.",
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