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  "documentTitle": "Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working",
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  "notes": "Uses an analogy of 'walled gardens' and data cubes to illustrate the problem.",
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  "deckHref": "/decks/019dd923-5f69-752d-a9b4-eb6964dfcbde",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-eb6964dfcbde#slide-3",
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      "kind": "callout",
      "text": "What if a company could centralize a comparable data source through a verticalized SaaS solution?",
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      "kind": "paragraph",
      "text": "Twitter generates $400 million in pure data licensing revenue. A number of insights & analytics companies have achieved billion-dollar valuations by leveraging the Twitter firehose.",
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      "kind": "title",
      "text": "Platforms centralize all engagement data that happens within their walled gardens, but there is no equivalent, centralized data for publisher content.",
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      "evidence": "Uses Twitter's data licensing model to argue for the potential of a new publisher data solution.",
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      "evidence": "The first three slides outline the problem of measuring PR effectiveness.",
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      "confidence": 0.9,
      "parentBeatName": "Complication",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck implies that not being able to measure PR effectiveness has significant costs, such as wasted budgets and poor strategy.",
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      "objective": "What is the cost of not being able to measure PR effectiveness?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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