{
  "docId": "019dd923-5f69-752d-a9b4-dcbea0c98318",
  "docSlug": "CFteY6Ks0oLoFoYhVuJO",
  "documentTitle": "EquityBee's 36-year-old CEO saw friends and colleagues lose access to their stock options. He launched a startup to help them and used this pitch deck to raise $6.6 million.",
  "authorId": "Pitchdecks",
  "authorName": "EquityBee",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "numbered_list",
    "paragraph",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-dcbea0c98318/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-dcbea0c98318",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-dcbea0c98318.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-dcbea0c98318#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "EquityBee helps startup builders to obtain the capital they need to exercise their stock options before they expire.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d65-7561-9ac3-0c4762190ef5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.12,
        "x": 0.78,
        "y": 0.038
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7234248-2596-4b7d-8894-cbcf996a9db2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.65,
        "x": 0.08,
        "y": 0.6
      },
      "kind": "list",
      "text": "1. Risk free solution with no upfront out of pocket expense\n2. Keep their equity and take part in the success of the startups they helped build",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3f68b04-bd9e-42c2-980b-4bd6673f61f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.58,
        "x": 0.08,
        "y": 0.39
      },
      "kind": "paragraph",
      "text": "EquityBee helps startup builders to obtain the capital they need to exercise their stock options before they expire.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ac26f92-ed2a-43e1-a5b1-52f9539d1e73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.54,
        "x": 0.23,
        "y": 0.08
      },
      "kind": "title",
      "text": "BUILDERS (employees)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef51acaa-8ca4-46a3-a7b4-8cffcf53e440",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "96f7068f-ecfd-46f2-b355-30c8733188ab",
      "evidence": "BUILDERS (employees)",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "b84c3a28-e24d-4ffd-8123-a753bab4b8dd",
      "evidence": "The customer logos, traction, and market sizing slides imply the importance of the solution",
      "position": 1,
      "objective": "Why is this important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}