{
  "docId": "019dd923-5f69-752d-a9b4-d6fd2ba64993",
  "docSlug": "C8cXbxpbyAeJ3aT8FVap",
  "documentTitle": "This SoftBank-backed fintech helps get retail investors early access to IPOs. Check out the 12-slide pitch deck PrimaryBid used to raise $190 million.",
  "authorId": "Pitchdecks",
  "authorName": "PrimaryBid",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.775,
  "pageNumber": 1,
  "pageCount": 12,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'wall of press' technique to establish market urgency and social proof.",
  "elementsJson": [
    "headline_text",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/LxVAHs_K7aR19xLIzP-WFc3cEPNdqnrRwAOMay2FQ_A/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9DOGNYYnhwYnlBZUozYVQ4RlZhcC9wMDAxLmpwZw",
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-d6fd2ba64993/1",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-d6fd2ba64993",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-d6fd2ba64993.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-d6fd2ba64993#slide-1",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of news headlines from Bloomberg, FT, etc.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13efa6cc-1f21-4d83-9f16-0dccd4cc5bdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.13,
        "y": 0.645
      },
      "kind": "paragraph",
      "text": "November 2021",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4dcce335-77e4-4538-8056-cd9b361fad93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "The retail revolution that began last year marked the beginning of a new era of investing—and we saw that continue throughout the first half of 2021, said Bob Cortright, founder and CEO DriveWealth",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-9d65-7561-9abf-300dc1decf0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.37,
        "w": 0.76,
        "x": 0.12,
        "y": 0.315
      },
      "kind": "title",
      "text": "DEMOCRATISING PUBLIC MARKETS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db485388-2aa1-4fc7-b784-9b5cdeb7c4b6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "b7b1e42d-b988-46ae-bb6b-d3311a7d9591",
      "evidence": "quote from Bob Cortright, founder and CEO DriveWealth",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "b7fffcd3-f04d-40e7-9cff-f6f783fd08b6",
      "evidence": "Uses news headlines to validate the market need.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 1,
      "from": 1,
      "beatId": "c4c737da-72bc-4125-8517-85cd9e94da9e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "The deck starts with a why_now slide, setting the context for the rest of the presentation.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 1,
      "from": 1,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "ff19672a-99e2-40f1-873e-059714540b36",
      "evidence": "The why_now slide sets the context for the rest of the presentation.",
      "position": 0,
      "objective": "Why now is the right time for PrimaryBid",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": "https://imgproxy.kitesheet.com/_Jbg1jVxGKlAZ5M9Epi4SXqUqO42DlfgHtZ9WxuH954/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9DOGNYYnhwYnlBZUozYVQ4RlZhcC9wMDAxLnBuZw",
  "thumbSrc": "https://imgproxy.kitesheet.com/IgZU-fadJyCLMAga1bHElT478BTcAr58sGqRuAfLG2Y/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9DOGNYYnhwYnlBZUozYVQ4RlZhcC9wMDAxLmpwZw",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/-VT0F_Cyk1dUFemTkH50qSsGYFswd0jvLKoBkoKKwbc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9DOGNYYnhwYnlBZUozYVQ4RlZhcC9wMDAxLnBuZw"
}