{
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  "documentTitle": "Here's an exclusive look at the 16-page pitch deck Black-led fintech startup Esusu used to raise $130 million in funding led by SoftBank",
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  "authorName": "Esusu",
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  "deckHref": "/decks/019dd923-5f69-752d-a9b4-cd9b36150a57",
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      "kind": "paragraph",
      "text": "MISSION\nDismantle barriers to housing\nfor working families",
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      "kind": "paragraph",
      "text": "VISION\nUnleash the power of data\nto bridge the racial wealth gap",
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      "kind": "title",
      "text": "We have a plan to bridge the racial wealth gap",
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  "loops": [
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "objective": "Why does Esusu exist?",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}