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  "documentTitle": "Check out the pitch deck that helped UK digital advertiser network Picnic raise $3 million",
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  "authorName": "Picnic",
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  "notes": "Uses concentric circles to represent TAM, SAM, and SOM.",
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      "text": "Mobile Digital Display; Non-Facebook Mobile Digital Display; OUR MARKET OPPORTUNITY (3% of available market)",
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      "text": "TAM: £78B",
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      "text": "* Data from Worldwide Digital Ad Spending 2021, eMarketer",
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