{
  "docId": "019dd923-5f69-752d-a9b4-cb88f1a39758",
  "docSlug": "C0jJLy0WC2xC1GjpDAlR",
  "documentTitle": "Check out the pitch deck that helped UK digital advertiser network Picnic raise $3 million",
  "authorId": "Pitchdecks",
  "authorName": "Picnic",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 2.001,
  "pageNumber": 5,
  "pageCount": 9,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a three-column layout to segment benefits by stakeholder.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-cb88f1a39758/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-cb88f1a39758",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-cb88f1a39758.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-cb88f1a39758#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.78,
        "x": 0.11,
        "y": 0.41
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7553644-6477-4e2d-b5e8-01bcfd8c1d44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.41,
        "y": 0.58
      },
      "kind": "list",
      "text": "AGENCIES: Ability to increase margin with new digital advertising channel, Deliver award-winning results for clients",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e94a131-2246-4008-9d65-e5a4290eb73d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.11,
        "y": 0.58
      },
      "kind": "list",
      "text": "ADVERTISERS: Increased ROI (5x ROI case study), Brand uplift (97% increase in brand message), Cheaper & faster creative build",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63ac8647-7a18-4976-b5fb-257aad4cbe3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.71,
        "y": 0.58
      },
      "kind": "list",
      "text": "PUBLISHERS: Gain higher revenue per ad, Happy readers from excellent UX, Incremental revenue for hard to monetise ad inventory",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de90e60c-f038-491b-9d0f-607777ecbf29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.58,
        "x": 0.11,
        "y": 0.09
      },
      "kind": "title",
      "text": "A MULTI-SIDED MARKETPLACE WHICH BENEFITS ALL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d937908a-992d-4dea-a8ba-795436a5fb50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.13,
        "x": 0.11,
        "y": 0.03
      },
      "kind": "title",
      "text": "Who benefits?",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2d7d3c4-8df2-4d65-a464-fd2180e4a2e5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c9a0ad6f-d133-4208-ac7b-cdf709bf792d",
      "evidence": "list/bullet: PUBLISHERS, ADVERTISERS, AGENCIES",
      "confidence": 0.7
    },
    {
      "name": "Value Proposition Canvas",
      "slug": "value-proposition-canvas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d1250fd8-baf6-4c48-919b-107f19c03e51",
      "evidence": "A multi-sided marketplace which benefits all stakeholders",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "0640b410-7bfd-4b1d-a1d5-af7abe073e2c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model is presented on page 5",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e895f018-8745-4c46-a4b4-79c14ed27345",
      "evidence": "The problem statement and market sizing suggest a cost of inaction",
      "position": 0,
      "objective": "Highlight the importance of solving the problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 9,
      "from": 3,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "0d563530-e436-469d-bbec-a402ffea8a62",
      "evidence": "The solution and ask suggest potential for quick wins and big bets",
      "position": 1,
      "objective": "Present a solution with potential for quick wins and big bets",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}