{
  "docId": "019dd923-5f69-752d-a9b4-c48158e8125e",
  "docSlug": "BzCwOLFL10sEy8h6AHfq",
  "documentTitle": "Read the comic book that data analytics startup Thinknum used instead of a pitch deck to win over investors for its $11.6 venture capital round",
  "authorId": "Pitchdecks",
  "authorName": "Thinknum",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.705,
  "pageNumber": 7,
  "pageCount": 17,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a comic strip format to establish emotional context and pain points.",
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-c48158e8125e/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-c48158e8125e",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-c48158e8125e.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-c48158e8125e#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "IF YOU NO LONGER KNOW WHAT YOU'RE DOING THEN CUT YOUR POSITION IN HALF.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943e-721a-8954-6a35a7a93ddb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Comic strip panels depicting office stress and personal conflict.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2e9b5a9-d404-4fe6-9f61-03c31562b94b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f171c4b2-750e-4dba-9412-2fc59b98e073",
      "evidence": "The use of comic strip panels and dialogue adds an emotional element to the narrative.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "d6726566-1957-4f24-a16e-b2c073a62508",
      "arcName": "The Quest",
      "arcSlug": "quest",
      "beatName": "Call to Adventure",
      "beatSlug": "heros-journey-call-to-adventure",
      "evidence": "The problem statement and pain points are introduced, highlighting the need for predictive data.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}