{
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  "docSlug": "BzCwOLFL10sEy8h6AHfq",
  "documentTitle": "Read the comic book that data analytics startup Thinknum used instead of a pitch deck to win over investors for its $11.6 venture capital round",
  "authorId": "Pitchdecks",
  "authorName": "Thinknum",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
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  "pageNumber": 3,
  "pageCount": 17,
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  "nextPage": 4,
  "slideType": "context",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a comic book aesthetic to frame the problem/context. It references 'Quantamental' (Quantitative + Fundamental) as a core theme.",
  "elementsJson": [
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  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-c48158e8125e/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-c48158e8125e",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-c48158e8125e.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-c48158e8125e#slide-3",
  "components": [
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      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.6,
        "y": 0.95
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      "kind": "callout",
      "text": "BOOYAH!!!",
      "attrs": null,
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    {
      "bbox": null,
      "kind": "callout",
      "text": "BREAKING... Quantitave + Fundamental = QUANTAMENTAL",
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      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "kind": "image",
      "text": "Comic strip panels depicting Manhattan, a city street, a shop window, and a TV personality.",
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      "kind": "paragraph",
      "text": "BREAKING... Quantitave + Fundamental = QUANTAMENTAL",
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  "metrics": [],
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      "beatId": "7fc82d6c-f249-47dd-b365-8f80077f646f",
      "arcName": "The Quest",
      "arcSlug": "quest",
      "beatName": "Ordinary World",
      "beatSlug": "heros-journey-ordinary-world",
      "evidence": "The setting is established in Manhattan 2020, with HFT firms having eroded market data alpha.",
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      "confidence": 0.9,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
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  "loops": [
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      "to": 3,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "b334fcfc-d302-4f93-ac07-ae90c53b5d72",
      "evidence": "The timing is tied to the erosion of market data alpha by HFT firms in 2020.",
      "position": 0,
      "objective": "Why now is the time for Thinknum's solution",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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