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  "documentTitle": "The deck that baby food delivery service Little Spoon used to raise $22 million from investors like Valor Equity Partners and Serena Williams",
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  "pageNumber": 5,
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  "slideType": "testimonial",
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  "notes": "The slide uses a combination of a simulated text message interface and a press clipping to validate the 'community' aspect of their growth strategy.",
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  "deckHref": "/decks/019dd923-5f69-752d-a9b4-c2bfb265e1e8",
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      "kind": "callout",
      "text": "It started with our customer service team of caretakers, who make themselves available 24/7 by text for any questions—even the ones that go way beyond nutrition.",
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      "kind": "image",
      "text": "New York Times article clipping",
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      "text": "It started with our customer service team of caretakers, who make themselves available 24/7 by text for any questions—even the ones that go way beyond nutrition.",
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      "kind": "quote",
      "text": "The chat or text conversations frequently shift from 'Where’s my order?' to 'topics they didn’t want to ask their friends, families or partners about, but it’s a lot easier when you’re talking to someone who’s anonymous but can relate,' said Lisa Barnett, the company’s co-founder. (The New York Times)",
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      "kind": "title",
      "text": "The secret to our growth has been our community.",
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  "loops": [
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