{
  "docId": "019dd923-5f69-752d-a9b4-c2bfb265e1e8",
  "docSlug": "Bu6vH4nvgbN9zNIfixZW",
  "documentTitle": "The deck that baby food delivery service Little Spoon used to raise $22 million from investors like Valor Equity Partners and Serena Williams",
  "authorId": "Pitchdecks",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 9,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a flat-lay photography style to showcase product offerings.",
  "elementsJson": [
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-c2bfb265e1e8/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-c2bfb265e1e8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-c2bfb265e1e8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-c2bfb265e1e8#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.73,
        "y": 0.28
      },
      "kind": "callout",
      "text": "VITAMINS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3577de63-1404-4927-b247-90471ba9c80e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.11,
        "y": 0.28
      },
      "kind": "callout",
      "text": "FOOD & NUTRITION",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43ed823a-8db5-4e12-94ac-1d170a1cbbcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.42,
        "y": 0.28
      },
      "kind": "callout",
      "text": "NATURAL REMEDIES",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3d23436-2d50-49f5-b923-973ffdedd8b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.28,
        "x": 0.67,
        "y": 0.25
      },
      "kind": "image",
      "text": "Vitamins product flat-lay",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25c51cc1-80ee-4a00-8382-4e77b6c92003",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.28,
        "x": 0.36,
        "y": 0.25
      },
      "kind": "image",
      "text": "Natural Remedies product flat-lay",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43995605-60ef-4e7e-a682-4dd69a9833b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.28,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Food & Nutrition product flat-lay",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6054220-0726-4f51-adf1-9714b5a29e6e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "We provide smart nutrition solutions that are high quality and affordable while supporting our customers with the trusted resources & community they need to be parents.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "925857c2-9a5a-41e5-982d-a94428233330",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "57a24fb9-28d2-4aa8-92c6-fb275b20f2dd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents the solution, including BABYBLENDS and smart nutrition solutions",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "da00f882-079a-4b8e-8f6a-af6dc9ad5ae3",
      "evidence": "The deck presents a clear problem and solution",
      "position": 0,
      "objective": "What are the consequences of not providing high-quality, affordable nutrition solutions for families?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}