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  "docSlug": "BgQ4L18Rv8q4uO8bMjjY",
  "documentTitle": "3 brothers used this deck to pitch their healthy energy drink on 'Shark Tank.' 8 months later;; the company was worth $50 million.",
  "authorId": "Pitchdecks",
  "authorName": "Kitu Life",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 9,
  "pageCount": 23,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "traction",
  "function": "show_traction",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a collage of photos to demonstrate physical retail footprint and merchandising success.",
  "elementsJson": [
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  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-b62acd9d5f9e/9",
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      "kind": "title",
      "text": "SUCCESS IN STORES",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The agitation is presented through comparison tables and traction slides",
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      "parentBeatName": "Development",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "673cf5f3-eabf-4959-b97b-c294c97b25a5",
      "evidence": "The deck implies the cost of inaction through traction slides",
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      "objective": "Highlight the cost of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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