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  "documentTitle": "3 brothers used this deck to pitch their healthy energy drink on 'Shark Tank.' 8 months later;; the company was worth $50 million.",
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  "authorName": "Kitu Life",
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  "notes": "Uses a 'bad guys' vs 'hero' framing to contrast competitors with the product.",
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      "text": "83% of Americans' are seeking healthier options (e.g. lower sugar & lower calories).",
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      "text": "0G SUGAR 80 CALORIES",
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      "text": "Sugar content: 0g",
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      "text": "RTD Coffee continues to be the fastest growing category, while big brands continue to duplicate the same flavors and the same nutrition facts. 83% of Americans' are seeking healthier options (e.g. lower sugar & lower calories).",
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      "text": "SUPER COFFEE IS THE ANSWER",
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      "text": "THE PROBLEM? SUGAR & HIGH CALORIES",
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