{
  "docId": "019dd923-5f69-752d-a9b4-add497e9376b",
  "docSlug": "BfYzbDKfeNKyDYiWTUMa",
  "documentTitle": "Read the 12-page pitch deck I used to raise $30 million for my food-tech startup",
  "authorId": "Pitchdecks",
  "authorName": "TurtleTree",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 2,
  "pageCount": 12,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a split-screen layout with text on the left and corresponding imagery on the right.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-add497e9376b/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-add497e9376b",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-add497e9376b.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-add497e9376b#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Many have tried to solve these problems, but a lack of innovation means none have succeeded. Until now.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba5f-944459696c47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.55,
        "x": 0.45,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d268f8eb-a8fb-41c4-9b55-5ad339796a99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "list",
      "text": "WATER WASTAGE: Today's dairy and animal products are created via factory farming, which wastes extreme amounts of water—animal agriculture is responsible for 20–33% of global freshwater consumption.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06a06529-bfb7-4ee4-9deb-3051cfc941ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.4,
        "x": 0.04,
        "y": 0.65
      },
      "kind": "list",
      "text": "POLLUTION: Livestock farming produces 18% of the world's greenhouse gas emissions, more than all forms of transportation combined!",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6013e6d6-1cd8-4fd4-bbba-e8bae9e2609a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.4,
        "x": 0.04,
        "y": 0.4
      },
      "kind": "list",
      "text": "UNHEALTHY ANTIBIOTICS: Up to 75% of the world's antibiotics are used on farm animals, leaving unhealthy residues in animal products that can damage our health.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca657852-3959-4db9-a78e-29222e88ad11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.04,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "Many have tried to solve these problems, but a lack of innovation means none have succeeded. Until now.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbce3d77-51ac-42a7-af09-3d4da43e96ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "THE PROBLEM WITH FOOD",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d782822a-890f-4b58-af82-4449efca23fb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "c890e436-8fcd-44b2-9fe2-1ea5522c18ed",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The problem is clearly stated on p2",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d2d21bce-b030-47d1-9173-63189a6e17bd",
      "evidence": "The problem statement on p2 and market potential on p5 imply the cost of inaction",
      "position": 0,
      "objective": "What are the consequences of not addressing food production and consumption problems?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}