{
  "docId": "019dd923-5f69-752d-a9b4-9f4c25ed8d6c",
  "docSlug": "9MxVh0wrD2RMuRuV2yJv",
  "documentTitle": "We got an exclusive look at the pitch deck Awake Security used to raise $36 million despite the coronavirus pandemic",
  "authorId": "Pitchdecks",
  "authorName": "Awake Security",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 25,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-9f4c25ed8d6c/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-9f4c25ed8d6c",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-9f4c25ed8d6c.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-9f4c25ed8d6c#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.82
      },
      "kind": "callout",
      "text": "FUND RAISE: $30 M",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1494ed4-bbcc-41b6-a757-fe170168c5f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "728bea5e-f992-4488-9999-b8db433a51ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.52,
        "y": 0.35
      },
      "kind": "list",
      "text": "KEY CUSTOMERS: Strong customer traction, Greenfield & displacement opportunity (Cisco, RSA, Darktrace, etc.), Land and expand dynamics",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ca97bcb-5349-41e7-8a0d-2ace291fc4a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.28,
        "y": 0.35
      },
      "kind": "list",
      "text": "DIFFERENTIATORS: Immediate time-to-value, High efficacy detection & response, Platform-as-a-service approach, Patented Ava, EntityIQ & Adversarial Modeling",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "789f9019-b9f4-4e5e-a8a8-d2dbf1fcccf6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "TEAM: 65 employees, History of delivering category-leading products, Persistent & unreasonable in our goals",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7c04f15-27e2-423a-8179-8cf34c3c41bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.75,
        "y": 0.35
      },
      "kind": "list",
      "text": "CURRENT INVESTMENT: Series A: Greylock, Series B: Bain & Greylock",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fde6ea8f-1947-4878-a388-b1a28b002db5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Fundraise: $30M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943b-7438-ad42-c65d60c3658e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.35,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Executive Summary",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5694469-8831-426e-aec0-4a620c34af4c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "d884bb0a-29cc-4199-852c-94221c9c6439",
      "evidence": "title: Executive Summary",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2ee2d247-0cdb-483b-b8cb-49e26c4ed1ef",
      "evidence": "Vision and Executive Summary slides",
      "position": 1,
      "objective": "Introduce the vision and executive summary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}