{
  "docId": "019dd923-5f69-752d-a9b4-91c3c6671e17",
  "docSlug": "BCGYNmjsAqibQ5snQJg2",
  "documentTitle": "Check out the 21-slide pitch deck Payhawk;; an expense automation fintech;; used to raise $112 million from Stripe-backer Greenoaks",
  "authorId": "Pitchdecks",
  "authorName": "Payhawk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 8,
  "pageCount": 21,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "customer_logos",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide combines an ideal customer profile (ICP) definition with social proof via logos.",
  "elementsJson": [
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    "bullet_list",
    "logo_grid"
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-91c3c6671e17/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-91c3c6671e17",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-91c3c6671e17.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-91c3c6671e17#slide-8",
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        "x": 0.58,
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      "kind": "image",
      "text": "Logos of Lotto24, ATU, Viking, Novum Bank, Luxair, TBI Bank, Candelas",
      "attrs": null,
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        "x": 0.08,
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      "kind": "list",
      "text": "Revenue: 50m+; Industries: Manufacturing / Automotive / Distribution / Transportation / Logistics / Services / Technology / Pharma; Listing: Private & Public companies; Established: >15 years; Employees: 500+; Structure: Physical branches or distributed office; Use case: Heavy field-sales, travelling or distributed employees; Problem: Currently dealing with cash payments and multiple disconnected systems; Objectives: Digital transformation / paperless; Sales cycle: 3-4 months; Buying signals: CFO/CIO/CDTO hired in the last 12 months",
      "attrs": null,
      "subkind": "bullet",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue: 50m+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
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      "componentId": "019dd952-943d-76bf-ba56-8bc134ef79c8",
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      "bbox": {
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      "kind": "title",
      "text": "Current customers",
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      "componentId": "34b85e69-48e5-45d0-a0fc-158a6e06051c",
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        "w": 0.75,
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      "kind": "title",
      "text": "A miracle for multinational corporations – so good that banks use it",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "slug": null,
      "matchId": "6a8bc94a-0922-41fd-a012-c0667657af3b",
      "evidence": "Lists specific firmographic and behavioral traits of the target customer.",
      "confidence": 0.9
    }
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  "arcBeats": [
    {
      "to": 20,
      "from": 4,
      "beatId": "99a79ee2-3118-42d1-abeb-820a833ce14c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The solution is presented on multiple pages (p4-5, p9, p14-20)",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
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  ],
  "loops": [
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      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "81e50ad6-0e93-4f61-bbfa-150a1747542c",
      "evidence": "The solution is presented on multiple pages (p4-5, p9, p14-20)",
      "position": 1,
      "objective": "Why is Payhawk the right solution?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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  "locked": true
}