{
  "docId": "019dd923-5f69-752d-a9b4-91c3c6671e17",
  "docSlug": "BCGYNmjsAqibQ5snQJg2",
  "documentTitle": "Check out the 21-slide pitch deck Payhawk;; an expense automation fintech;; used to raise $112 million from Stripe-backer Greenoaks",
  "authorId": "Pitchdecks",
  "authorName": "Payhawk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 4,
  "pageCount": 21,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The diagram illustrates a layered architecture where Payhawk acts as an intermediary layer between bank accounts and ERP systems.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-91c3c6671e17/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-91c3c6671e17",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-91c3c6671e17.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-91c3c6671e17#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Payhawk is a next generation financial system that combines credit cards, payments, expenses, cash management and pre-accounting into one integrated experience to give CFOs maximum control and visibility over their company spend.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba56-a15f732ef1f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.44,
        "x": 0.515,
        "y": 0.28
      },
      "kind": "diagram",
      "text": "Layered architecture diagram showing ERPs on top, Payhawk in the middle, and Bank accounts at the bottom.",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac7e25e8-a721-46bc-bc68-ae09c1c4e866",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.095,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Payhawk is a next generation financial system that combines credit cards, payments, expenses, cash management and pre-accounting into one integrated experience to give CFOs maximum control and visibility over their company spend.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1036fa50-e033-42fe-9388-7303d632e986",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.095,
        "y": 0.46
      },
      "kind": "paragraph",
      "text": "The product is available in 30 countries and works on top of existing bank accounts without the need to change banks or ERPs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11e297ad-22d7-4801-ba54-fd27dff80ad8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.095,
        "y": 0.64
      },
      "kind": "paragraph",
      "text": "It’s a plug & play solution transforming payments and business spending to increase operational efficiencies and unlock the full potential of every enterprise.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9c5b111-9617-4e43-a4db-49dce1adae10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.45,
        "x": 0.095,
        "y": 0.04
      },
      "kind": "title",
      "text": "The financial system of tomorrow",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4aa9cbc-43aa-4d1b-b229-de00aad0fe5c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "28eb81aa-7718-4dab-9265-008df1824c59",
      "evidence": "The diagram depicts a vertical stack of services (Bank -> Payhawk -> ERP) representing the value chain of financial operations.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 4,
      "beatId": "99a79ee2-3118-42d1-abeb-820a833ce14c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The solution is presented on multiple pages (p4-5, p9, p14-20)",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2c8ca271-b2ea-4e32-b421-c2aabfd5687b",
      "evidence": "The problem statement and universal pain are presented on p3 and p6",
      "position": 0,
      "objective": "What is the cost of using a retail bank account for business spending?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 20,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "81e50ad6-0e93-4f61-bbfa-150a1747542c",
      "evidence": "The solution is presented on multiple pages (p4-5, p9, p14-20)",
      "position": 1,
      "objective": "Why is Payhawk the right solution?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}