{
  "docId": "019dd923-5f69-752d-a9b4-91c3c6671e17",
  "docSlug": "BCGYNmjsAqibQ5snQJg2",
  "documentTitle": "Check out the 21-slide pitch deck Payhawk;; an expense automation fintech;; used to raise $112 million from Stripe-backer Greenoaks",
  "authorId": "Pitchdecks",
  "authorName": "Payhawk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 11,
  "pageCount": 21,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "business_model",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The table uses 'x' as placeholders for numerical data, indicating this is a template or illustrative model.",
  "elementsJson": [
    "data_table",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-91c3c6671e17/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-91c3c6671e17",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-91c3c6671e17.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-91c3c6671e17#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We earn 100% on interchange, FX fees and transfers as revenues with Visa Corporate BINs with high interchange",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba55-cf4c5655cd86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.275,
        "x": 0.688,
        "y": 0.261
      },
      "kind": "list",
      "text": "We earn 100% on interchange, FX fees and transfers as revenues with Visa Corporate BINs with high interchange. Because we are perceived as a software layer/innovation layer on top of core banking, we can afford to charge high SaaS costs. Relatively high gross profit in the fintech space due to strong subscription revenue and multiple contracts with processors, issuers and card manufactures instead of relying on a single vendor",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bcec454-a9f5-478a-9990-b51a858cdeb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Gross Profit per Customer",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba55-d25de7bb7263",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.738,
        "w": 0.539,
        "x": 0.061,
        "y": 0.111
      },
      "kind": "table",
      "text": "Forecast based on customer mix 2021. Recurring Monthly Revenue, Subscription, Interchange, Total Recurring Monthly Revenue, Costs, Setup costs (One-off), KYB & KYC, Card Issue & Shipping, Monthly Recurring Costs, Monthly Recurring Costs Issuer & Visa Scheme, Google Image Processing and Storage, Merchant fees (payment gateway), Gross Profit per Customer (1st month), Gross Profit per Customer (1st month) %, Gross Profit per Customer (after 1st month), Gross Profit per Customer (after 1st month) %",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "613518f3-2d85-46c1-9a01-498dc79354dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.032,
        "w": 0.239,
        "x": 0.688,
        "y": 0.138
      },
      "kind": "title",
      "text": "Sound unit economics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10c2d36e-62bd-437b-b846-5e375995f329",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 4,
      "beatId": "99a79ee2-3118-42d1-abeb-820a833ce14c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The solution is presented on multiple pages (p4-5, p9, p14-20)",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 11,
      "from": 10,
      "beatId": "785569e5-a079-43fc-85e5-08d7134bf7a2",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Traction and business model are presented on p10-11",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "81e50ad6-0e93-4f61-bbfa-150a1747542c",
      "evidence": "The solution is presented on multiple pages (p4-5, p9, p14-20)",
      "position": 1,
      "objective": "Why is Payhawk the right solution?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 11,
      "from": 10,
      "name": "Hypothesis Test",
      "slug": "42-hypothesis-test",
      "bestFor": "Strategy validation, due diligence, research presentations",
      "matchId": "60f85b36-bf37-44ed-ab98-ec8cb9b006b4",
      "evidence": "Traction and business model are presented on p10-11",
      "position": 2,
      "objective": "How does Payhawk's business model work?",
      "structure": "The Hypothesis -> Test 1 (Supports/Refutes) -> Test 2 (Supports/Refutes) -> Conclusion (Validated/Pivoted)",
      "confidence": 0.5,
      "description": "State a hypothesis upfront, then systematically prove or disprove it with evidence"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}