{
  "docId": "019dd923-5f69-752d-a9b4-8ddb5eccff56",
  "docSlug": "BNHflIux0hoqjZPO0LHW",
  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Dayforward",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 9,
  "pageCount": 17,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-8ddb5eccff56/9",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Traditional Carriers: Unwilling to disrupt sales channel, Legacy technology, Risk-adverse culture. InsureTech Startups: Agents or brokers selling third-party products.",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b41bcefc-de87-41b1-bcfb-46e1e2732e2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Limited innovation (Traditional Carriers) vs New customer experiences, but innovation is limited by dependance on legacy carriers (InsureTech Startups)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7905e4ae-90d4-4b3d-b423-8bcaed3fc480",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Existing market participants are not fixing industry issues.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85ccc83c-e3db-49f4-b74a-cf655866fac8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 8,
      "beatId": "62c32a55-6371-4f7b-94a8-2f484a8f4cf5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 8-10 emphasize the pain points and the need for change",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f1aad2b4-e73b-4b1a-a687-4fc542cee609",
      "evidence": "The deck presents a cohesive narrative and value proposition",
      "position": 1,
      "objective": "Present a clear and compelling value proposition (Why Dayforward?)",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}