{
  "docId": "019dd923-5f69-752d-a9b4-8ddb5eccff56",
  "docSlug": "BNHflIux0hoqjZPO0LHW",
  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Dayforward",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 8,
  "pageCount": 17,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "headshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-8ddb5eccff56/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.42,
        "y": 0.43
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06680d9c-a50a-4da7-8fb1-895bc8971ce8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.12,
        "y": 0.43
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c3c9125-8e47-4fc4-807d-ae6fd663dd50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.71,
        "y": 0.43
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77bf0892-ea97-4051-8e7d-caa1786ae482",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.27,
        "x": 0.11,
        "y": 0.365
      },
      "kind": "list",
      "text": "Product confusion",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d33ab8d-f8d7-49cc-ae8f-888063d51486",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.27,
        "x": 0.4,
        "y": 0.365
      },
      "kind": "list",
      "text": "Distribution mistrust",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "331cb154-d6cb-4866-9808-436054953317",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.27,
        "x": 0.66,
        "y": 0.365
      },
      "kind": "list",
      "text": "Underwriting complexity",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c30a7b03-f6f9-48c7-8920-5ac22308730f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.32,
        "x": 0.06,
        "y": 0.708
      },
      "kind": "quote",
      "text": "I’m often confused on how much to get, for how long, and I don’t understand the lingo.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9388dbcb-80c2-452f-b091-23e7cfb70d74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.32,
        "x": 0.37,
        "y": 0.708
      },
      "kind": "quote",
      "text": "Most insurance companies seem sketchy and I don’t think I can trust the agents.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce41bc01-2eab-4a94-8010-9bf6d41fda70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.32,
        "x": 0.66,
        "y": 0.708
      },
      "kind": "quote",
      "text": "The whole application process was very long and frustrating. It was daunting.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f07e3db9-6c59-43cf-b769-6f78ea0cc185",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.43,
        "x": 0.03,
        "y": 0.14
      },
      "kind": "title",
      "text": "Three reasons.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d03061eb-0030-4876-918c-4c4c3f7440fd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 8,
      "beatId": "62c32a55-6371-4f7b-94a8-2f484a8f4cf5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 8-10 emphasize the pain points and the need for change",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f1aad2b4-e73b-4b1a-a687-4fc542cee609",
      "evidence": "The deck presents a cohesive narrative and value proposition",
      "position": 1,
      "objective": "Present a clear and compelling value proposition (Why Dayforward?)",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}