{
  "docId": "019dd923-5f69-752d-a9b4-8ddb5eccff56",
  "docSlug": "BNHflIux0hoqjZPO0LHW",
  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Dayforward",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 7,
  "pageCount": 17,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a rhetorical question to frame a market friction problem.",
  "elementsJson": [
    "headline_text",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-8ddb5eccff56/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "I mean come on, it’s 2020. Is there anything people aren’t buying online?",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "componentId": "019dd952-943d-76bf-ba56-6609645de7c7",
      "frameworkName": null,
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "online conversion rate: 5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-943d-76bf-ba56-6a5de1f7ec2e",
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    {
      "bbox": {
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      },
      "kind": "paragraph",
      "text": "I mean come on, it’s 2020. Is there anything people aren’t buying online?",
      "attrs": null,
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      "bbox": {
        "h": 0.25,
        "w": 0.9,
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      },
      "kind": "title",
      "text": "Why is it that 85% try to buy online, but less than 5% do?",
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      "subkind": "headline",
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      "componentId": "aec20ed0-19f6-4d7f-a118-076a41269858",
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  "arcBeats": [
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      "to": 7,
      "from": 3,
      "beatId": "2e24d099-c438-4b05-9953-f210c6e3a627",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 3-7 clearly articulate the problem and its significance",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5bdfb63c-a2a5-44cc-9630-d52afddd75f9",
      "evidence": "The deck highlights the consequences of not having life insurance",
      "position": 0,
      "objective": "Emphasize the cost of inaction (not having life insurance)",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 17,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f1aad2b4-e73b-4b1a-a687-4fc542cee609",
      "evidence": "The deck presents a cohesive narrative and value proposition",
      "position": 1,
      "objective": "Present a clear and compelling value proposition (Why Dayforward?)",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
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  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}