{
  "docId": "019dd923-5f69-752d-a9b4-8ddb5eccff56",
  "docSlug": "BNHflIux0hoqjZPO0LHW",
  "documentTitle": "The pitch deck a direct-to-consumer life insurance startup used to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Dayforward",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 3,
  "pageCount": 17,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a strong contrast-pair to challenge a common assumption.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-8ddb5eccff56/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-8ddb5eccff56#slide-3",
  "components": [
    {
      "bbox": {
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        "w": 0.9,
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      "kind": "title",
      "text": "Financial hardship is not the result of reckless spending. It's because people are unprepared for an unforeseen event, like a death in the family.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
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      "componentId": "3610e418-482c-4fde-a378-d8c4e2563eec",
      "frameworkName": null,
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  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "c41ea861-190d-483c-8a12-3ab5f9637164",
      "evidence": "Contrasts 'reckless spending' with 'unprepared for unforeseen event'",
      "confidence": 0.9
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  "arcBeats": [
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      "from": 3,
      "beatId": "2e24d099-c438-4b05-9953-f210c6e3a627",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 3-7 clearly articulate the problem and its significance",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5bdfb63c-a2a5-44cc-9630-d52afddd75f9",
      "evidence": "The deck highlights the consequences of not having life insurance",
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      "objective": "Emphasize the cost of inaction (not having life insurance)",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 17,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f1aad2b4-e73b-4b1a-a687-4fc542cee609",
      "evidence": "The deck presents a cohesive narrative and value proposition",
      "position": 1,
      "objective": "Present a clear and compelling value proposition (Why Dayforward?)",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
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  "thumbSrcAlt": null,
  "locked": true
}