{
  "docId": "019dd923-5f69-752d-a9b4-6d790ab829e7",
  "docSlug": "Ae3HzpZjC1PofD3zqGSa",
  "documentTitle": "We got an exclusive look at the pitch deck mental health startup Unmind used to raise $47 million",
  "authorId": "Pitchdecks",
  "authorName": "Unmind",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 13,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a globe graphic with flags to represent international presence.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "map",
    "icon_grid",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-6d790ab829e7/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-6d790ab829e7",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-6d790ab829e7.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-6d790ab829e7#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We are accelerating our global growth in 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba4f-0ae08f74b483",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.35,
        "y": 0.025
      },
      "kind": "image",
      "text": "Globe graphic with flags",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2923c0e-f2b0-4585-8a3f-eec5171c8396",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.28,
        "y": 0.065
      },
      "kind": "list",
      "text": "2 New offices opened in 2020",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0661384c-65af-490e-9653-d4c179ae67e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.08,
        "y": 0.05
      },
      "kind": "list",
      "text": "Regional marquee clients launched",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "986119a8-0b4a-4d0e-afe4-0483748e5994",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.52,
        "y": 0.065
      },
      "kind": "list",
      "text": "Experienced country managers ramped",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb74d0bc-7426-42c8-993d-da82b71c59b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.73,
        "y": 0.05
      },
      "kind": "metric",
      "text": "115 Countries with users",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f5936c5-9541-4194-adde-6696362c14f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Countries with users: 115",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba4f-0dbe7a61843d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.35,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "title",
      "text": "We are accelerating our global growth in 2021.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04c3a779-ecf8-483b-b8ab-e8107397fb7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.5,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "A global team with a localised approach.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56fad886-c081-4eaa-bffa-d7f70b3d16f3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "eb7ffb64-831f-4180-9bfc-1021cebabfc9",
      "evidence": "We are accelerating our global growth in 2021.",
      "confidence": 0.5
    },
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "e8df67e8-43d0-4274-8bc2-da9ac1299475",
      "evidence": "A global team with a localised approach.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 10,
      "beatId": "32f160bc-a273-438f-bbc6-dc844e452048",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 10-12 showcase Unmind's revenue growth and platform effectiveness.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "1b46325b-05b1-4873-bc07-1fe7b35135b9",
      "evidence": "Slides 10-12 demonstrate Unmind's growth and potential.",
      "position": 1,
      "objective": "Can Unmind deliver quick wins and big bets in the market?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}