{
  "docId": "019dd923-5f69-752d-a9b4-689d4d16e465",
  "docSlug": "AQlVATf8hkQR0hltUTG4",
  "documentTitle": "A startup that helps people earn money in the metaverse just raised $1.9 million using this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Chillchat",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 13,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a 'Discord 3.0' analogy to frame the product's social utility.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "subtitle_text",
    "paragraph",
    "callout_box",
    "screenshot",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-689d4d16e465/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-689d4d16e465",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-689d4d16e465.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-689d4d16e465#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "callout",
      "text": "Started on iOS phones... then pivoted to NFTs in August 2021",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ef46503-82d4-4883-ad05-59071cac8730",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.03,
        "x": 0.5,
        "y": 0.38
      },
      "kind": "image",
      "text": "Discord, Twitter, Instagram icons",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66cb9021-3542-4a27-9d0a-8c149603aa47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.45,
        "x": 0.55,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b180bb9b-af90-4eb3-9407-0d811ba8816f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.45,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Chillchat is a pixel art NFT metaverse, a vast collection of virtual worlds, made entirely by its players, where you can jump into adventure with a new identity created by you or another player, pixel by pixel. There is no limit to who you can be or what you can create. If you can imagine it, you can be it. Our Pixel Editor, World System, and the Solana blockchain powers it all. Create and Mint Worlds, Characters, Pets, and bring them to life with other players.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9395fe3a-4322-487d-8613-43d25e032c3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "The Discord 3.0 of the Metaverse",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c2000d3-f9d5-4692-b617-483c13d5f2d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "title",
      "text": "Where NFTs come to life",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de36ebb9-a450-4abf-b716-811326b00b40",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "40de7ce4-0cb5-4d7e-b73a-713964692081",
      "evidence": "The Discord 3.0 of the Metaverse",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "321943f7-ac54-4bef-bc76-eca681733376",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Vision",
      "beatSlug": null,
      "evidence": "The vision slide presents a compelling picture of the future.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7c7165db-34e3-4aa7-a911-ac2123149ec9",
      "evidence": "The vision and key messages slides frame the importance of community and content.",
      "position": 1,
      "objective": "Why is Chillchat's community and content-driven approach important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}