{
  "docId": "019dd923-5f69-752d-a9b4-669d25958d6a",
  "docSlug": "ASRMVQnmuwa6FNzEtQum",
  "documentTitle": "An auto lender that caters to underbanked Hispanics used this 25-page deck to raise $90 million from BlackRock investors",
  "authorId": "Pitchdecks",
  "authorName": "Tricolor Holdings",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 25,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses an emotional appeal by featuring a family, likely implying the company helps families acquire vehicles or similar assets.",
  "elementsJson": [
    "photo",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-669d25958d6a/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-669d25958d6a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-669d25958d6a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-669d25958d6a#slide-5",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbea4eff-0a1e-446d-adb9-0e530c2956db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.6,
        "x": 0.2,
        "y": 0.35
      },
      "kind": "title",
      "text": "We deliver unsurpassed value through a technology-powered direct-to-consumer model",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a346c995-9e2e-4e28-a4ad-f024be8eeea4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "emotional-appeal",
      "slug": null,
      "matchId": "404dfd3e-ed4f-4493-9f09-a359a4d4c44f",
      "evidence": "Use of a happy family photo to build trust and connection with the mission statement.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "b621ee90-5b09-4a2a-b50a-e0457a16ecde",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Presentation of the solution and its benefits",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}