{
  "docId": "019dd923-5f69-752d-a9b4-63066e0543b5",
  "docSlug": "AVTj6wGm1kN4elDkrHJp",
  "documentTitle": "Here's the pitchdeck template that $1.3 billion cloud HR startup Rippling used to raise $145 million from investors led by Founders Fund",
  "authorId": "Pitchdecks",
  "authorName": "Rippling",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "traction",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 34,
  "notes": "The slide uses a hybrid table-chart layout to show both aggregate category metrics and granular product-level performance.",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-63066e0543b5#slide-9",
  "components": [
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      "kind": "callout",
      "text": "Illustrative numbers shown, not actuals",
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      "kind": "chart",
      "text": "$2.0M in Total ARR (June-2020) Split by Product",
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    {
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      "kind": "metric",
      "text": "ARR: $2.0M",
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      "subkind": "primary",
      "toolName": "Quantification",
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      "componentId": "019dd952-943d-76bf-ba4b-7de786207986",
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      "kind": "source-note",
      "text": "Source: [Acme Company] Internal Data. Note: Bookings figures as of 2020-06-30.",
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      "kind": "table",
      "text": "Type, $ Total ARR, % of Total, % YoY Growth",
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      "kind": "title",
      "text": "Total Bookings ARR by Revenue Type and Category",
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      "subkind": "headline",
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  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "edacf3be-5836-4b9e-b2be-1848b481adf0",
      "evidence": "The traction and metrics slides show how Rippling achieves this.",
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      "objective": "How can we centralize employee data across all systems?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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