{
  "docId": "019dd923-5f69-752d-a9b4-63066e0543b5",
  "docSlug": "AVTj6wGm1kN4elDkrHJp",
  "documentTitle": "Here's the pitchdeck template that $1.3 billion cloud HR startup Rippling used to raise $145 million from investors led by Founders Fund",
  "authorId": "Pitchdecks",
  "authorName": "Rippling",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 8,
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  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 60,
  "notes": "The chart displays illustrative data for a 13-month period from June 2019 to June 2020.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b4-63066e0543b5/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-63066e0543b5",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-63066e0543b5.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-63066e0543b5#slide-8",
  "components": [
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        "w": 0.9,
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        "y": 0.2
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      "kind": "chart",
      "text": "Stacked bar chart showing ARR components over time",
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      "kind": "disclaimer",
      "text": "Illustrative numbers shown, not actuals",
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      "componentId": "8bf15599-8460-4797-a5c1-36e0d649da35",
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      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.25,
        "y": 0.22
      },
      "kind": "legend",
      "text": "Product Churn, Logo Churn, Cross Sell, Expansion / Contraction, New Logo Sales",
      "attrs": null,
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      "confidence": null,
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net New ARR: $157K",
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      "toolName": "Quantification",
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      "componentId": "019dd952-943d-76bf-ba4a-1976878dd609",
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        "y": 0.92
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      "kind": "source-note",
      "text": "Source: [Acme Company] Internal Data. Note: Bookings figures as of 2020-06-30.",
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      "kind": "title",
      "text": "Monthly Net New ARR by Bookings Type",
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      "subkind": "headline",
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      "componentId": "edecd316-1883-466f-8e15-53c4afc60f09",
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  "metrics": [],
  "tools": [
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  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "edacf3be-5836-4b9e-b2be-1848b481adf0",
      "evidence": "The traction and metrics slides show how Rippling achieves this.",
      "position": 1,
      "objective": "How can we centralize employee data across all systems?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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