{
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  "docSlug": "AVTj6wGm1kN4elDkrHJp",
  "documentTitle": "Here's the pitchdeck template that $1.3 billion cloud HR startup Rippling used to raise $145 million from investors led by Founders Fund",
  "authorId": "Pitchdecks",
  "authorName": "Rippling",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 4,
  "pageCount": 14,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The bar chart shows growth over time without specific axis labels, and the pie chart illustrates the revenue contribution of IT, Benefits, Payroll, Core HRIS, and Reseller segments.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b4-63066e0543b5/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b4-63066e0543b5",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b4-63066e0543b5.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-63066e0543b5#slide-4",
  "components": [
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      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Total Bookings Annual Recurring Revenue (ARR)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
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      "componentId": "ce81da56-1ed4-4cd3-9075-a9021e10fcbf",
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        "x": 0.52,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Product Split for ARR",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
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      "confidence": null,
      "componentId": "92de26cc-a30f-424c-abe2-adca483d6045",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARR: Double Digit Millions",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-943d-76bf-ba4b-b98bd707f0b9",
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        "y": 0.93
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      "kind": "source-note",
      "text": "Source: Rippling Internal Data. Note: Financial figures in this document are under review and subject to change.",
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      "kind": "title",
      "text": "Rippling is growing fast across a broad portfolio of products",
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      "subkind": "headline",
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      "componentId": "91f7d2ef-55bf-405b-b9e2-dc97564e4d67",
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  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
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      "to": 5,
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      "beatId": "40e1c34b-55f9-4610-9ce1-b808a4c9199d",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The traction slides show growth and customer highlights, building desire for the solution.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "edacf3be-5836-4b9e-b2be-1848b481adf0",
      "evidence": "The traction and metrics slides show how Rippling achieves this.",
      "position": 1,
      "objective": "How can we centralize employee data across all systems?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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  "locked": true
}