{
  "docId": "019dd923-5f69-752d-a9b4-63066e0543b5",
  "docSlug": "AVTj6wGm1kN4elDkrHJp",
  "documentTitle": "Here's the pitchdeck template that $1.3 billion cloud HR startup Rippling used to raise $145 million from investors led by Founders Fund",
  "authorId": "Pitchdecks",
  "authorName": "Rippling",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "slideType": "appendix_data",
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  "notes": "The table uses a heatmap-style color gradient to visualize retention performance. Includes a disclaimer that figures are illustrative and not actuals.",
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      "kind": "callout",
      "text": "Estimates on new cohort expansion in grey",
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    {
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      "kind": "callout",
      "text": "Based on recent cohort trend we estimate ~125% net dollar retention rate over 12 months for customers added in June 2020.",
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      "text": "Net Dollar Retention: 125%",
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      "text": "Based on recent cohort trend we estimate ~125% net dollar retention rate over 12 months for customers added in June 2020.",
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      "kind": "source-note",
      "text": "Source: [Acme Company] Internal Data. Note: Bookings figures as of 2020-06-30. Definition: Net Dollar Retention = Total Bookings ARR (after expansion, contraction, cross-sell, churn) in current period for customers acquired 12 months prior / Total Bookings ARR (after expansion, contraction, cross-sell, churn) for the same customers as of prior period.",
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      "text": "Cohort retention matrix",
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      "kind": "title",
      "text": "Net Dollar Retention by Cohort Month",
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      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "edacf3be-5836-4b9e-b2be-1848b481adf0",
      "evidence": "The traction and metrics slides show how Rippling achieves this.",
      "position": 1,
      "objective": "How can we centralize employee data across all systems?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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