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  "docSlug": "AVTj6wGm1kN4elDkrHJp",
  "documentTitle": "Here's the pitchdeck template that $1.3 billion cloud HR startup Rippling used to raise $145 million from investors led by Founders Fund",
  "authorId": "Pitchdecks",
  "authorName": "Rippling",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 13,
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  "nextPage": 14,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 13,
  "notes": "The slide explicitly states these are illustrative numbers, not actuals.",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b4-63066e0543b5#slide-13",
  "components": [
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      "bbox": {
        "h": 0.03,
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      "kind": "callout",
      "text": "Illustrative numbers shown, not actuals",
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      "kind": "chart",
      "text": "Net Dollar Retention Rate over time",
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      "componentId": "988a21ce-5a72-4523-98c1-fe3f7da2b1da",
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      "text": "Net Dollar Retention Rate: 160%",
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      "text": "Source: [Acme Company] Internal Data. Note: Bookings figures as of 2020-06-30. Definition: % Net Dollar Retention Rate = Total Bookings ARR (after expansion, contraction, cross-sell, churn) in current period (inclusive of customers acquired 12+ months ago) divided by Total Bookings ARR (after expansion, contraction, cross-sell, churn) for same customer base as of 1 year prior.",
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      "kind": "title",
      "text": "Net Dollar Retention Rate of Customers Acquired 12+ Months Ago",
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  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "edacf3be-5836-4b9e-b2be-1848b481adf0",
      "evidence": "The traction and metrics slides show how Rippling achieves this.",
      "position": 1,
      "objective": "How can we centralize employee data across all systems?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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