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  "documentTitle": "Here's the pitchdeck template that $1.3 billion cloud HR startup Rippling used to raise $145 million from investors led by Founders Fund",
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  "authorName": "Rippling",
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      "text": "Illustrative numbers shown, not actuals",
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      "text": "Magic Number over time",
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      "text": "Source: [Acme Company] Internal Data. Note: Bookings figures as of 2020-06-30. Magic Number calculated as current quarter estimated revenue minus previous quarter revenue, annualized, divided by previous quarter's sales and marketing expense.",
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  "loops": [
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      "to": 14,
      "from": 4,
      "name": "Jobs To Be Done",
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      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "edacf3be-5836-4b9e-b2be-1848b481adf0",
      "evidence": "The traction and metrics slides show how Rippling achieves this.",
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      "objective": "How can we centralize employee data across all systems?",
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